How to Get More Website Leads

How do you get leads from your website? Determine, how you go from a boring old website that points people in the right direction, to a website that will make you money while you sleep!? Let’s face it website leads are what we are after!

Below are my 5 top aspects of your website that you may have overlooked. 

  1. One of the first things you want to look at is your overall branding and ask yourself a few questions; 
  • Is my logo contemporary? 
  • Is my overall design looking a bit out-dated or dull; As a result of your analysis, do you need a design refresh? 
  • Do you need a logo refresh? 

Looking at your branding and reviewing it every 6 months is a great habit to get into. In order for your website to drive leads to you, it must reflect your business as a whole. A good, clean and consistent brand is crucial. If you decide you need a little bit of a brand revamp, …..

2. Next, we want to look at is how your website is performing as far as search engine optimization goes. Now, there are a few key variables that help your website perform well when people search your keywords. 

  • Is it ranking Google?
  • What is your domain authority?
  • How many backlinks do you have?
  • Is your website responsive? 
  • Is it mobile-friendly?  These are all things that Google will punish you for in search results if you’re not mobile friendly.
  • If your site is slow to load, it is not good. You want it to be very responsive! If your site doesn’t load very quickly when someone hits that link, your prospective customers may give up and find another site that’ll load faster and use them!

Sounds like a lot, I know. It is very simple and once all these functions are sorted out,. Your website will be running like a true Lead-Magnite Machine!

If you’ve never handled anything like this before or you’re not sure what we’re talking about, this is what we do for a living and we can help!  First thing we would do is run an SEO report to see how well your site is doing as far as search engine optimization. Once that is complete, we put together a report with suggestions that are proven to give you a result and then form a gameplan. We can walk you through the whole process or, if you have better things to worry about, we can handle it all for you!

3. What keywords you have on your site. 

  • Examine what keywords you are using.  Many times not much thought or research has been done in selecting those keywords. Therefore, it is of vital importance that you get found when people are searching for the right terms. For example, if you are a company that sells electrical products you don’t want to be found under search for just anything you want to be found when people search for the exact keyword phrases that pertain to you. For example if you sell industrial electrical supplies you specialize in large buildings and large commercial installations you don’t want to be found for lamps for someone’s home. You must research what keywords and the keywords need to be used in a proper way. Speaking of blogs, is it important that you have a Blog on your website! 

4. Are you blogging consistently about subjects that pertain to your keywords? 

5. Do you have your social media accounts connected to your website? That’s also very important and Google will penalize you if they are not. 

Here are a few closing key points that are worth considering if you really want to beef up your site and drive traffic and sales to your website:

  • Are you using any kind of landing page or funnel to drive traffic to your website? 
  • Are you using lead magnets or squeeze pages in order to get leads from your site? 
  • Do you have an estimate or quote form on your website so people can fill out the form and get an estimate directly from your site? 

 The website needs to be easy to use to navigate and you need to tell people on your site what to do if they want to do business with you. Ask co-workers and business associates to take a look at your website and give you honest feedback. Today websites need to be functional; your site must serve a purpose and act as a sales funnel. It needs to be an extension of your company. They need to act like a salesperson and walk a prospect through the sales process. 

You must analyse how your website is performing. Map out how you want your customer experience to occur once they are on your site. Once you have the steps mapped out you can then put  together a sequence of time of dates to get this accomplished. What do you want your website to do for you. Think of it becoming an active member of your team, kind of like another salesperson or marketing person. Think about functionality not what it looks like but what it can do for you and your business. That’s how I like to look at websites. They must be functional, they must pull their own weight. Think of  what you would like your website to accomplish for you. Take that into the design, take that into the copy, make it functional. Then design and build it accordingly. 

Of course this is a lot! You’re most likely busy running your business and you need help. That’s where we come in. We will help you with any or all of your website projects. We do search engine optimization, build websites that use an omni-channel marketing approach. If you would like help with your project give us a call. If you just need an opinion or an SEO report running on your website there’s no charge for that. Let us help you however we can.  When you design your website if you keep the goal in mind it makes it so much easier to build in the function that you want. Put in some work and be intentional and you will get more website leads than ever before. Here are a couple of articles to help you design your site to capture website leads. https://www.impactbnd.com/blog/lead-generating-homepage-examples and https://neilpatel.com/blog/lead-generating-website/

Why Building a Community on Instagram Will Help Your Business

Are you on Instagram? Well, you should be! According to my research, over 500 million users are on Instagram, and 70 million photos are being shared per day. I think it’s obvious that Instagram will not be joining MySpace or Vine in the social media graveyard. Instagram just recently launched a self-serve advertising platform, and that is just one of the reasons why you should jump on the Insta train.

Instagram is one of the most popular social media platforms

Instagram Is Popular

Next to Facebook, Instagram is the next most popular social media platform today. If people are not on Facebook, they’re on Instagram. It’s one of those apps that are on the front page of your smartphone. With the amount of people browsing through pictures of food, friends on vacation, and advertisements, your business will definitely be seen.

There are endless possibilities to get creative on Instagram

Creativity

There are endless creativity possibilities on Instagram. You can record videos, upload or take pictures, and make them look stunning with the available filters. You could upload pictures of your building, products you are selling, or even an advertisement. For example, a lot of real estate agents will upload a picture of a beautiful house to show examples of the real estate they’re representing. There is so much you can do to attract attention to your Instagram page.

It's important to have followers on Instagram

Followers

The more followers you have, the better. Your followers will promote your page for you. They act as “word of mouth” advertising. If you put something on your page that your followers like, chances are, they’ll tag their friends in the comments or share your post directly and tag you. The more likes, comments, and shares the better.

Being at the top for SEO purposes is important

SEO Rankings

Ranking high on search engines will make a difference for your business. The goal is to be in the top 3 rankings and this can be done if your online reputation is off the charts. In addition to your Facebook and Twitter accounts, add Instagram. The comments, followers, hashtags, and likes will add up.

It's important to go above and beyond your competition on Instagram

Brands Are Taking Over

90% of brands and companies now have Instagram accounts. You don’t want to be the only one left without an account. Your competition is probably on there posting and hashtagging away. The Instagram community continues to click those hashtags and eventually follow those accounts. Don’t lose those followers because you don’t have an Instagram page. Sign up!

Sneak peeks on Instagram are always fun for the Instagram community

Sneak Peeks

Instagram allows you to bring your customers and followers backstage. Do you have new products that you are about to release? Give your followers a sneak peek. Show them what you’re about to release and it’ll get them excited. They’ll comment, like, and share, and will wait with anticipation for that big release. You don’t have to have a new product to bring your followers backstage; maybe your company is going to a convention? Show your followers what your booth looks like, where it’s located and what you’re going to be doing at the convention. Again, they will be excited. Keep them engaged. Doing so will humanize your brand and build trust between you and your target audience.

Your followers should always be engaged in your posts

Instagram Audience Remains Engaged

Speaking of keeping your followers engaged: Instagram is the social media platform to do that. Facebook is still the most popular social media source out there today. However, followers are more likely to engage and share content on Instagram. All of the top brands are seeing a 4.21% engagement rate on Instagram, and because of that, Instagram has been named the king, or queen, of engagement on social media.

What Is Search Engine Optimization?

First of all, what does SEO stand for? 

SEO is short for Search Engine Optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo. 

So, why would you want SEO for your company? Here’s why:

Your customers are looking for you, but not in a creepy way. 

Half of the world’s population is on the internet. 93% of all online activities start on a search engine. Your customers are searching for your company, they are using SEO every day!

Business will come to you.

Like I said, your customers are looking for you. They have a problem that you can fix! Instead of obnoxious ad campaigns get yourself a seasoned company who can set you up with a savvy SEO marketing strategy to get you out there! The next time someone searches for “blank”, your name or business will pop up!

SEO Conversion Rates are Crazy High

 According to Eric Siu , SEO leads have a 14.6% conversion rate, while outbound leads (such as direct mail or print advertising) have a 1.7% conversion rate. Thats a huge difference!

SEO Could Save You a Pretty Penny

 SEO can cost you much less than traditional forms of marketing, like direct mail or print advertising. The only cost is to hire an experienced company in SEO campaigns who can create an effective strategy for you. As a result you could save some money going with an SEO campaign versus a traditional PPC. AND that means no more cold-calling, hallelujah! 

SEO Could Give You Clout

Large corporations tend to use PPC as their marketing tool. This places them in front of a very targeted audience and can cost a lot of money. However, if you use an SEO, this will put you in front of a wider audience. 

SEO Helps You Stand Out

 There are millions of websites out there. With a higher SEO ranking, you’ll definitely stand out from the 250 million other sites out there. As a result you will stand out from your competition!

SEO Can Double Your Business!

 Once you get a high ranking, you will likely remain there. You can then  expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. Soon the world can become your SEO market. The possibilities are endless! Once you see what it feels like to have prospects come to you, you will be hooked on SEO!

We can help you!

Let Digital Arts Creative help you with your SEO! We have 3 different packages to choose from. https://www.digitalartscreative.com/digital.htm Here is an article from Google with more information. https://support.google.com/webmasters/answer/7451184?hl=en

Digital Marketing Today

You Could Use Some New Clients, Right? Use Digital Marketing!

So, you’ve been hearing the term “digital marketing” everywhere these days. Even your 16 year old niece knows about digital marketing and what a “campaign” are. You’re bombarded with ads wherever you browse on the internet. Somehow FaceBook knew what rug you were thinking of buying over the weekend, ads for that exact same rug are everywhere now! And how come I don’t have Google reviews? How do I tell if people are actually viewing my website? Is it doing anything? 

Taking Our Clients On Our Journey

There are people out there looking for your business, however they just don’t know about it yet! You have to believe that; to have faith that is true… It is all a matter of connection. You can connect in many ways. However through social media posts, videos, blogs, your website, email and ads. The important thing to keep in mind is to have a plan. If you try a certain technique and it doesn’t work, don’t give up! Just tweak it and try again. Have faith!

Everything is on the internet these days. But how much of an impact does Digital Marketing have on our day to day lives? Let’s look at a few statistics:

  • In 2019, an estimated 2.95 billion people were using social media worldwide 
  • Search Engines drive around 93% of all website traffic.
  • 88% of people use their phones to make an online search before they make the decision to purchase from a store.
  • 50% of consumers are inclined towards a particular brand if the name appears more than once during their search.

Almost half the world’s population is on some sort of digital social media! Using Digital Marketing puts your name out there, in front of way more people than any mailing or  gives every person the chance to get their name, product or business in front of half the population! 

So what exactly is Digital Marketing? In simple words, digital marketing is marketing that is done online. It is that simple. We have quite a tool chest of methods to connect and there are a myriad of different digital marketing strategies that are specific to the kind of  business you have. Why is it important? 

  1. Your customers are online
  2. Your competition is online
  3. Be accessible to your customers
  4. Your customers will come to you
  5. You’ll get to know your target customers
  6. Your reach will be cost-effective and measurable 
  7. Growth!

Here is a chart of some of our offerings. You will find our services listed here https://www.digitalartscreative.com/marketing.htm

Digital marketing gets you in front of your customers where all of your customers go, online! Here is a good article on online marketing https://instoremag.com/to-succeed-at-online-marketing-you-need-these-3-things/

So, if you’re interested in Digital Marketing for your business, Digital Arts Creative can help you! We will do all the heavy lifting for you and walk you through the process to help optimize your potential customers.

Why Facebook Should Be Your Company’s BFF

Social media has taken over. It’s the aliens at the end of a less-tech-savvy era. You see Facebook and Twitter logos at the bottom of most commercials, advertisements, and billboards. If your company isn’t on Facebook yet, it’s time to sign up! These are the reasons why your company will benefit from having a Facebook:

 Facebook will get you all of the followers that you need

Followers

Social media is all about the amount of followers you can have. Essentially, the most amount of followers you can get, the better. On Facebook, if a client likes your page, that client’s personal Facebook friends will see the “like” and will most likely “like” your page as well, or at least visit it. It’s a beautiful cycle equation: more likes equals more clients. Keep in mind that followers and engaged followers are very different. It’s one thing to have a few followers that occasionally like a post or two, and it’s another thing to have engaged followers that interact with your social media page daily. Your goal is to attract those interacting followers and keep them interested.

Advertising on social media will just help your success rate

Ads

A Facebook business page has a pretty cool feature where you can promote your page and boost your content. You have the ability to decide how much you want to spend on boosting your content and for how many days. Doing this will allow others that are not yet clients or followers, to see your content and page.

Free advertising on Facebook will help your followers and success rate rise

Free Advertising

Just having a Facebook page for your business is free advertising. Signing up on Facebook is free, uploading pictures, posting content, and anything else you want to do on there is free. Besides boosting your posts or promoting your page through their advertising system, everything else is at no cost and very effective. Did your company have an event? Post those pictures for your followers and clients to see! Or if you’re planning an event that anyone can attend, put a little post together explaining what it is, where it is and post it a few times during the week to grab the attention of your followers. Free advertising never goes out of style.

Communication is key

Communication & Public Relations

Communication is key when you have your own business. Some clients may try to contact you through Facebook as opposed to your actual company’s phone number or website. Luckily, you can private message that person or publically answer any questions. Publically answering questions and responding to reviews is good for your public relations. Other clients will be able to see how you interact with your clients and customers.

Facebook services will answer many questions for your clients

Services

On your business Facebook page, you’re able to add services. For example, if your business posts blogs, you can add a blog section and talk about them or post them. If you offer certain services, you can categorize them in any way that you wish and write a bit about each service for your followers and potential new clients to see. Having this may answer questions without someone having to contact you.

 

As stated before, Facebook will be your company’s best friend forever. You’ll gain followers, clients, boost advertisements and promote your business, be able to talk to all of your followers on a public or private level, and hopefully answer many questions with the information on your page! If your company does not have its own Facebook, sign up. You won’t regret it.

5 Reasons Why Lists Work

 

Have you ever clicked on an interesting headline and it brought you to a super long, wordy article? Those can be a bit too much on the brain, especially when you just want to find out what the article is all. Fortunately, lists are becoming more and more popular these days. So why do they work?

Lists are the most convenient articles.

They’re Convenient

Lists are short, sweet, and concise. The headline and short paragraphs give you exactly what you need when reading an article. Most people prefer to read lists over long articles, and because of that, the lists will get more shares and likes on social media. If your company has a blog, lists are going to be your best bet and the most convenient.

Lists allow you to make your post as creative as you want it to be with pictures and other types of media

They Get Creative

Lists allow you to show your creative side. You can add pictures, memes, videos, and more to these articles. The media separates each subcategory or thoughts within your blog. It’s a nice break between words to see either an artistic piece of media or fun-loving piece. It also gives the list a personality.

Lists make it easier for the reader to skim through the content and not miss anything

Skim Content

Not everyone wants to read a full article word for word. Long wordy articles make it tough to skim, seeing as you’ll probably miss something. Lists make it so much easier to skim. You see the highlighted subjects for each paragraph, and if there’s a topic you would rather skip, you can do that. For example, you’re reading this list now. If you don’t care about why lists are creative, just skip over or skim through the “They Get Creative” paragraph, and you can continue onto things you’d rather read word for word.

Lists are organized so it is easy to read and nice to look at

Organization

There’s nothing worse than an article that jumps all over the place. Thankfully, lists supply organization. Each topic is separated by a sub-headline and or picture. It separates thoughts in ways that keep readers engaged and interested. It’s also just nice to see the organization on screen. When you click on a list, you’ll see a headline, paragraphs, pictures, and any other kind of media. It looks like a clean layout itching to be read.

The number in the list headline provides a promise to your readers

They Promise Readers

Once a reader sees the number in a headline, it is both enticing and gives the reader a sense of comfort knowing there will only be “5” of whatever the article is about. If the article says 5 Reasons Why, you know you’re only going to get 5 reasons worth of reading. Specifying that number in the headline makes it more appealing and, in turn, gets more clicks.

How To Preflight in Acrobat [VIDEO]

How to Preflight in Acrobat Title

Have you ever printed something for your company and the print job didn’t come out like you expected it to? Fortunately, there’s a way to check for mistakes and errors before going through the printing process. In this video by Robert Vernon, he explains how to preflight your PDFs using Acrobat. Preflighting is the process of checking if the digital data required to print a job are all present and valid. So, if your colors are lame RGBs, the preflight process will keep them bright, colorful, and CMYK.

Video Transcription:

Robert Vernon here from Digital Arts and I want to show you today how to preflight a file in acrobat. There are some great tools built into acrobat that will give you all kinds of information about your file.

 

I’m going to go ahead and open up a file here. The reason we preflight, of course, is to catch all of the problems that may be associated with a file with a PDF before it goes into production. We want the presses the run smoothly. We want pre-press to not have to call the customers and we want everything to go as smoothly as possible.

 

So, I’ve opened up a PDF here, it’s a one page PDF. You can check the size by putting your cursor in the lower left. This is 8 ½ x 11. Now, to preflight, you’re going to go up here to the advanced tab and all the way at the bottom you’ll see preflight. A lot of people don’t realize it’s there. But, if you select it, you’ll see that there’s a lot going for it.

 

Now, when you pull it up you’re going to see you have choices of all different kinds of profiles. If you’re going to Sheet Fed or Web Press, you’d select these. We do digital printing so I’m going to go ahead and select digital printing here, color, and we’re going to go ahead and analyze the file. Click the analyze tab, and it’s going to go into the file and give me a great report. Well, we see here there’s some transparency issues. I’m going to select overview, and let’s just check color spaces. Well, we see we have RGB and we also can look at the fonts, comic sans ms, and we can look at the images again. A lot of RGB. I can go back to profiles and select analyze and fix.

 

Now, it’s going to ask for a new name and I don’t want to overwrite the original file, so I’m going to go ahead and put DAI in front of it and save. Now it’s going to go ahead and correct those problems and give us a new report after it does so. Right now you can see it’s converting RGB to CMYK, it’s flattening the transparency, and now no problems were found. It also recompressed LZW ZIP, of course, LZW is a problem with a lot of rips. And it’s that easy!

 

Really, go ahead and experiment with it. I think you’ll find that this will really simplify your workflow and allow you to catch a lot of problems early in the workflow that you have in your shop. Any questions, give me a call or email. You can reach me at robert@digitalartsimaging.com or at 908-237-4646. Thanks!

How to Preflight in Acrobat Pinterest

Logo Design: Do’s and Dont’s

Logo Design Title

When spring rolls around every year, we can’t help but want a fresh start. For some, that means spring cleaning. For others, that means a new haircut. In the marketing world, we see an increase in website and logo refreshes. But just like a new haircut, you need to do a little research before taking that leap.

Unfortunately for you, there aren’t any quizzes you can take to figure out your logo like you can find out the best haircut for your face shape. However, our team has been doing this long enough to have collected some tips along the way that can help you navigate through the logo creation process.

Think of your favorite brands. Now think about their logos. How easy were they to visualize? You encounter so many brands each day and with each brand comes a logo. What makes certain brands stand out? Why are some logos more memorable than others?

Now, think about the logo for your own brand. Whether it’s already in the market or your brainstorming for a launch, the logo is an important piece of marketing collateral. There are plenty of brands who haven’t created the best imagery to support their business and we don’t want that from you. We talked to our designers to find out the logo do’s and don’ts for you to consider!

The Do’s

Designing Logo on Laptop

Research Your Audience

Before doing any branding for your business, you need to know who you’re selling to and what will resonate best with that audience. Your logo is something that will stick with them as they move through the funnel from prospect to client. You don’t want to turn away a potential customer because of your iconography so before you put in any time or money, make sure you find out what type of imagery they like.

Keep It Simple

One of the worst things that can happen during the design process is that by adding elements, you lose the overall messaging. You want a clean, fresh design that’s easy to recognize and even easier to read. Remember when I asked you to think of your favorite brands? What made their logos stick out in your mind? Boil it down to the elements you liked and use that to form your own branding.

Create your Logo as Vector Artwork

You can get your logo printed on anything nowadays. From a pen to a billboard, you’re going to need to have the ability to shrink or stretch the art to fit your needs. But the last thing you want to do is lose resolution. You want to be remembered but you don’t want to be recognized as the company with the pixelated logo.

Establish Guidelines for Logo Use

The reason you remember your favorite brands is because they’ve been able to put their logos and iconography in front of you across various mediums. You recognize them because they adhere to specific guidelines. No matter the size of your business, consistency is key when it comes to spreading your messaging and that starts with your logo.

Shoot for a Timeless Design

I know I started off this post by acknowledging that springtime is the time for website and branding refreshes, so I want to explain before you call me out for contradicting myself. Refreshes and redesigns are two different things. Some branding needs to be modernized in order to sustain itself in the modern world. Think of the Starbucks Mermaid. We’re shooting for recognition when we create branding for a company and by using timeless colors, fonts, and elements, you do just that for a longer period of time.

The Don’ts

Do Not Enter Sign

Use Clip Art

Spend the time and money to create a custom design. While clip art may seem like a quick fix if you don’t have the skills or resources, it can’t be trademarked. You want to be able to trademark your logo to protect the brand and your business so stay away from using any prepackaged imagery.

Rely on Effects or Trends

I already stated in the DO section, your logo should be timeless so you should avoid any effects or trends that could date the design. Word Art effects might’ve been great for your yard sale signage back in the day, but you don’t want to drum up that nostalgia when potential clients encounter your branding. Staying away from trends will save you money in the long run because you don’t have to spend time or funds to update or modernize your branding.

Use Too Many Fonts

It’s easy to get carried away when it comes to choosing a font because there are so many. But it’s important to remember that less is more when it comes to fonts. Make sure the fonts you do choose coordinate with each other to spread your messaging appropriately.

Imitate Other Brands

While imitation might be the finest form of flattery, it has not place in branding. You don’t want to imitate other brands because it’ll confuse your potential audience. The last thing you want your customers to think about when they’re considering your company is another company. A successfully designed logo is meant to recall the company when someone sees it so don’t hurt your brand by being too similar to another.

Use Unnecessary Words or Elements 

No one likes to be in a crowded room. When you add too many words and style elements you logo becomes that crowded room. They become harder to read or decipher and that’s obviously the opposite of what you want to achieve with your branding. Give each word and element the attention they deserve by designing a layout that allows each to stand out.

Now you’re ready to start brainstorming for your company’s branding. Once you have a logo in place, it’s also smart to work out the other brand guidelines your company should follow. This will help promote that recognition I’ve been trying to drive home.

As always, if you have questions, feel free to drop us a comment! We’re happy to help bring your brand to life. And every brand starts with a killer logo!

Logo Design Blog Pinterest Image

How To Create Your Own Brand Guidelines

Create Your Own Brand Guidelines Title

Creating your own brand can be intimidating if you don’t have the right tips. There are many ways to create your own brand and to present it to the world, but these tips will help you get started.

Cartoon People

Determine your target audience

What type of audience are you trying to reach? This is the first step when building your own brand. You have to grasp what kind of consumers you are advertising and talking to. If you are a realtor, your audience is most likely going to be homebuyers and home sellers. Once you have a full understanding of who your target audience is, you can better know how to create your brand.

Executive Brand Plan

Define a branding mission statement

Before you can build a company that the community and your target audience trusts, you have to show the value that your business provides. Come up with a strong mission statement that will win over many, and create a sense of trust at the same time. It should be short and sweet, yet to the point and informative. This will give your audience confidence in your brand. With this trust, you can set better goals.

People on Devices

Research your competition

There’s a good chance that there are companies out there similar to the one you’re trying to build. Those brands are your competition but can also act as your inspiration. How did they start? What are they doing now? Who do they appeal to? Find out how they operate and instead of mimicking them, go a step further and pull ahead. It’s all about researching your fellow competitors and trying to be a step ahead of them.

 Organized Desk

Create a logo

Logos are one of the most important parts of building a brand. Almost every company has some type of logo, and many remember them. We all know the “golden arches” for McDonald’s, the green mermaid for Starbucks, and the swoosh by Nike. Logos give your brand a personality and set you apart from others. Team up with a graphic designer and build a memorable logo that best represents your brand.

Clip Art Mouth

Find your voice

Your company should have its own voice. It should represent your company’s mission, audience, and industry yet showcases a friendly and helpful personality. If your brand has its own unique voice, it’ll stand out amongst others and attract attention to itself. Having your own voice will encourage audiences to acknowledge and reach out to you.

Business People

Create an online presence

Your brand should not only exist by itself. It should be on your social media, brochures, business cards, and more. The more you get your brand’s name out there, the more likely it is to succeed. Social media goes a long way these days. Create accounts on all the networks that make sense for your company. Post as much useful content as you can whether your posts are ads, advice, or even just a picture. This will keep your audience engaged and in the loop of what your company is doing.

Iconography

Create unique iconography

Iconography makes every website more fun, especially when the icons are unique. Why use the generic icons when you can create your own eye-catching ones? Iconography will make your brand stand out more and create a fun experience for your audience when browsing your website and social media pages. It’s just a little touch of personality that will separate you from your competition.

Hopefully, these tips will help you create a guideline when creating your own brand. It’s good to have a step-by-step guide to help you create the brand you’ve been building towards.

 

Create Your Own Brand Guidelines Pinterest

10 Post-Show Tips for Stress-Free Follow-Ups

The trade show is over, and you have a bunch of new information and leads. Now what? Just like having a plan for before the show and during, you need one for after the show. These post-show tips will guide you through what you should do post trade show.

Organize your data

After a trade show, your team will have a lot of notes from speakers, demonstrations, conversations with other booths and companies, and personal notes. Having so many notes can cause a mess. Make sure you organize your written thoughts well before going through everything. Categorize everything and type them up if that helps. This way, you’ll be able to share your notes with other employees and you can collaboratively learn from the post-show information. This will make your follow-up emails and blog posts much easier to do.

Have a follow-up strategy

Before the trade show, you should have a pre-show strategy, a strategy for the floor during the show, and a post-show strategy. This will make your life much easier so you can just fill in the blanks when it’s time to dive into it. If there will be a bunch of different blogs, assign them accordingly to your writers so they know what they’ll be writing and will prepare for it. A simply laid out follow-up strategy will help you prioritize and organize in the correct ways.

Prompt response to show leads

It is crucial that you get an email out to your new leads from the trade show right away. A prompt, professional, tailored response is a great way to make your company stand out from the competition who may take days to respond. Putting together an email and blasting it to your new leads will show that you care about them joining your family of clients. Make sure you edit pictures, videos, and anything you were going to add into the email as soon as you get back to the office and send it out right away so that you stay top of mind.

Prioritize your leads

So you just got back from a trade show and you have a bunch of leads you want to connect with further. It’s great to send them all that initial follow-up email, but some leads are going to be a bit more important to you than others. Prioritize your leads so that you personally talk to the most important ones first. These leads may be ready to jump in faster than other leads that may just be interested in learning more about your business and services. They are important too, but make sure you reach out to those that are ready to use your business sooner rather than later, first.

Make your call-to-action specific

If you make your call-to-action more specific at the bottom of your email, it’ll be more personal than the typical, “to learn more” or “for more information.” Stay away from the generic buttons and write something that has to do with your company. Lay out exactly what they’ll get when they take that next step. Being clear and concise with your call-to-action will help build trust and increase the chances of starting a lasting relationship.

Follow-up emails

Like responding to your leads quickly, your clients that attended the show and those that didn’t would like to receive a follow-up. Put together an email that explains how the show went, how well your booth did, what kind of prizes or raffles your booth had, and more. This will give the clients that stayed home some information on how you did, as well as remind those that attended who you are. This is a good place to either announce a winner to your raffle or tell them that you didn’t forget and to stay tuned.

Nurture your new connections through social media

Along with email follow-ups, be sure to reach out to your new connections through social media channels. Following other businesses that you’ve met or potential clients on social media will keep them informed about your company and show them that you didn’t forget about them. Most social media channels are fine, but LinkedIn should be your first priority in most cases. Connecting on LinkedIn opens up the possibility for other connections of your contact to see you as a potential source. You follow one and you just might get more in return.

Blog and tweet

After the event, be sure to post articles or blogs to recap the events, speakers, and demonstrations that took place at the show. You’ll want to include what your favorite parts were, what kind of booths there were alongside yours, and just about anything that’ll give the outsiders a taste of what you participated in. Your blog posts about the show may even inspire other businesses that didn’t participate, to go to the next show and have their own booths. Include the takeaways, what your personal experience was like, and what benefits came from the show. You don’t only have to recap the show in a blog, but write some blogs about certain topics you learned about. For example, if you learned about ways to make our Earth and communities cleaner, write about that! Make sure to post these blogs on social media as well! Your followers want to hear about it, and social media platforms are the best places to share your thoughts and experiences.

Have a debriefing meeting with your team

An internal follow-up is just as beneficial as the follow-ups with your leads. Touching base with your team after the event to discuss what worked, what didn’t, and ideas for the next convention will make your next exhibiting experience even better. If something didn’t work, either brainstorm together to see how it can be changed or if it should be removed from future plans. If something worked well, think about how you can update and improve it for next time. Some of your team may have noticed other booths doing something that you didn’t think of. Now is the time to discuss it and see if you can come up with something even better for the next show.

Get creative to stand out

Getting creative to stand out from all the follow-up noise is crucial. You don’t want your emails to sound like all of the others that your leads are receiving. Put together an informative, playful video to include in your email. Think of something that some people might not think about. A generic follow-up email will help but might be ignored by most. If your email is fun, engaging, and different, you’ll lock those leads in quickly.

Hopefully these tips helped you come up with some ways to manage your post-show strategies. There are other things you can do, but these 10 tips are crucial when planning your post-show plans. Follow these and you’ll be good to go!

Don’t forget to incorporate some of our pre-show and on the show floor tips when planning to exhibit at a trade show or convention!