The marketing world is constantly changing. Our society’s attention span is used to frequent changes, so when a song “gets old,” so might a marketing strategy. Keeping up with the new trends will only improve your business and make you more relevant to the times. These are some marketing trends that are booming so far in 2017:
1. Interactive content
Most people will end up getting bored reading and scrolling through paragraphs of information just to get to what they want to know. Sometimes all of that information works, but throwing in some interactive content to mix it up a bit should pull more traffic to your site.For example, if you’re a realtor and you have your own website and social media page, create a quiz titled, “What Home You Should Live In?” Your visitors will be able to take part in this quiz and may find out what home would best fit them. If nothing else, at least they had some fun. That’s the keyword: fun. Adding surveys, quizzes, and polls are entertaining and will attract more customers, clients, and visitors to your page.
2. Live streaming
There’s no way you could’ve missed a live broadcast on Facebook nowadays. This is a newer tactic that has been becoming more and more popular with businesses and personal users alike. Some people will go live at a concert to show their friends and followers the fun time they’re having, and some businesses will use it to start conversations, showcase new products, or provide demonstrations to increase awareness.For example, People Magazine might go live for an exclusive interview with Johnny Depp. This is a great marketing technique, especially if you add in at the end that the article from the interview will include a list of his favorite foods and drinks. Fans will head to the store when the issue comes out and buy that magazine just to see what the live video was talking about. Any business can get creative with live streaming, and today, it’s a good idea to start brainstorming those ideas.
Yes, Chatbots have been around for a while, but they’ve just gotten much better than those tacky 90’s pop-ups. Whether you have a business that allows representatives to work at all hours and actually talk to people, or you have a robot that is so good, you’d never know it wasn’t human.One of the most impressive Chatbot platform tools is Chattypeople. This is the best platform for creating a Chatbot linked to your business’ Facebook page. You can create a Facebook message both quickly and easily without any coding or stress. The cool part about this tool is that you can program simple customer service questions and answers or you can integrate it with Shopify to monetize your Facebook fan pages. There are so many ways to make Chatbots relevant and useful. By the end of the year, everyone will be using them.
Blogs are a big deal. You’re reading a blog right now! This is a great marketing technique that every business should utilize. Blogs can be updated and published whenever and wherever you want. You can set a specific date each month so that your customers and clients know when the new one will be published. This will attract followers and those people will share your blog and that will create even more followers. It’s a great way to drive traffic and communicate with your customers or clients on a more personal level. Blogs will also help set your business’ tone and voice. It’s hard to allow people to get to know you just by the content on your website.
Using videos to market has the same intention as live videos, but they’re shot and edited in advance of going public. Videos are a great way to break up the excessive information on your website. If there is a section that could easily be explained with visuals rather than sentences, make a video. This will entertain your visitors and add variety to your information.For example, let’s say you own a stained glass company. Instead of explaining step-by-step how the process works, why not shoot a video to show how it’s done? It’ll give your customers a behind-the-scenes look at what you actually do. If your viewers enjoyed it, they’ll share it with others, and that’ll give you more viewers and customers.
6. Short-lived content
What is one of the most popular social media platforms right now? Snapchat. Why? Yes, the filters are fun but it has a lot to do with the short-lived content. There’s a thrill in only being able to see something from 10-seconds to 24-hours. Not to mention, the newer generations today are all about new, new, new. They get bored fast. Snapchat is the new-age way to go for your business. If you have your own company that makes crazy designs on socks, post a Snapchat telling people to screenshot your last snap to get 10% off their first order.There are a lot of other fun things to do on Snapchat and any other social media platforms that are known for their short-lived action. Take advantage, the world is just getting younger.
7. Mobile-first strategy
Updating your website and social media pages frequently is important, but you have to make sure the platforms you use work on mobile devices as well. Most people look up information, places to eat, and websites on their phones. Make sure tackle your mobile tasks first to stay responsive. Many people that visit websites that are not yet formatted for a mobile device, will leave the site and find one that better fits their rectangular touch screen. One of the major keys to marketing is making your business easily accessible to your clients, customers, and visitors. If you have an online platform that is easy to find and use, you’re golden.
These trends have either just started or are just getting the attention they deserve. Either way, keeping up with the marketing trends is just as important as keeping up with your website and social media platforms. You don’t want to date your company. You want to show the world that your business keeps up with the times and will always update to benefit your clients, customers, and visitors.