What Is Search Engine Optimization?

First of all, what does SEO stand for? 

SEO is short for Search Engine Optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo. 

So, why would you want SEO for your company? Here’s why:

Your customers are looking for you, but not in a creepy way. 

Half of the world’s population is on the internet. 93% of all online activities start on a search engine. Your customers are searching for your company, they are using SEO every day!

Business will come to you.

Like I said, your customers are looking for you. They have a problem that you can fix! Instead of obnoxious ad campaigns get yourself a seasoned company who can set you up with a savvy SEO marketing strategy to get you out there! The next time someone searches for “blank”, your name or business will pop up!

SEO Conversion Rates are Crazy High

 According to Eric Siu , SEO leads have a 14.6% conversion rate, while outbound leads (such as direct mail or print advertising) have a 1.7% conversion rate. Thats a huge difference!

SEO Could Save You a Pretty Penny

 SEO can cost you much less than traditional forms of marketing, like direct mail or print advertising. The only cost is to hire an experienced company in SEO campaigns who can create an effective strategy for you. As a result you could save some money going with an SEO campaign versus a traditional PPC. AND that means no more cold-calling, hallelujah! 

SEO Could Give You Clout

Large corporations tend to use PPC as their marketing tool. This places them in front of a very targeted audience and can cost a lot of money. However, if you use an SEO, this will put you in front of a wider audience. 

SEO Helps You Stand Out

 There are millions of websites out there. With a higher SEO ranking, you’ll definitely stand out from the 250 million other sites out there. As a result you will stand out from your competition!

SEO Can Double Your Business!

 Once you get a high ranking, you will likely remain there. You can then  expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. Soon the world can become your SEO market. The possibilities are endless! Once you see what it feels like to have prospects come to you, you will be hooked on SEO!

We can help you!

Let Digital Arts Creative help you with your SEO! We have 3 different packages to choose from. https://www.digitalartscreative.com/digital.htm Here is an article from Google with more information. https://support.google.com/webmasters/answer/7451184?hl=en

Digital Marketing Today

You Could Use Some New Clients, Right? Use Digital Marketing!

So, you’ve been hearing the term “digital marketing” everywhere these days. Even your 16 year old niece knows about digital marketing and what a “campaign” are. You’re bombarded with ads wherever you browse on the internet. Somehow FaceBook knew what rug you were thinking of buying over the weekend, ads for that exact same rug are everywhere now! And how come I don’t have Google reviews? How do I tell if people are actually viewing my website? Is it doing anything? 

Taking Our Clients On Our Journey

There are people out there looking for your business, however they just don’t know about it yet! You have to believe that; to have faith that is true… It is all a matter of connection. You can connect in many ways. However through social media posts, videos, blogs, your website, email and ads. The important thing to keep in mind is to have a plan. If you try a certain technique and it doesn’t work, don’t give up! Just tweak it and try again. Have faith!

Everything is on the internet these days. But how much of an impact does Digital Marketing have on our day to day lives? Let’s look at a few statistics:

  • In 2019, an estimated 2.95 billion people were using social media worldwide 
  • Search Engines drive around 93% of all website traffic.
  • 88% of people use their phones to make an online search before they make the decision to purchase from a store.
  • 50% of consumers are inclined towards a particular brand if the name appears more than once during their search.

Almost half the world’s population is on some sort of digital social media! Using Digital Marketing puts your name out there, in front of way more people than any mailing or  gives every person the chance to get their name, product or business in front of half the population! 

So what exactly is Digital Marketing? In simple words, digital marketing is marketing that is done online. It is that simple. We have quite a tool chest of methods to connect and there are a myriad of different digital marketing strategies that are specific to the kind of  business you have. Why is it important? 

  1. Your customers are online
  2. Your competition is online
  3. Be accessible to your customers
  4. Your customers will come to you
  5. You’ll get to know your target customers
  6. Your reach will be cost-effective and measurable 
  7. Growth!

Here is a chart of some of our offerings. You will find our services listed here https://www.digitalartscreative.com/marketing.htm

Digital marketing gets you in front of your customers where all of your customers go, online! Here is a good article on online marketing https://instoremag.com/to-succeed-at-online-marketing-you-need-these-3-things/

So, if you’re interested in Digital Marketing for your business, Digital Arts Creative can help you! We will do all the heavy lifting for you and walk you through the process to help optimize your potential customers.

Why Facebook Should Be Your Company’s BFF

Social media has taken over. It’s the aliens at the end of a less-tech-savvy era. You see Facebook and Twitter logos at the bottom of most commercials, advertisements, and billboards. If your company isn’t on Facebook yet, it’s time to sign up! These are the reasons why your company will benefit from having a Facebook:

 Facebook will get you all of the followers that you need

Followers

Social media is all about the amount of followers you can have. Essentially, the most amount of followers you can get, the better. On Facebook, if a client likes your page, that client’s personal Facebook friends will see the “like” and will most likely “like” your page as well, or at least visit it. It’s a beautiful cycle equation: more likes equals more clients. Keep in mind that followers and engaged followers are very different. It’s one thing to have a few followers that occasionally like a post or two, and it’s another thing to have engaged followers that interact with your social media page daily. Your goal is to attract those interacting followers and keep them interested.

Advertising on social media will just help your success rate

Ads

A Facebook business page has a pretty cool feature where you can promote your page and boost your content. You have the ability to decide how much you want to spend on boosting your content and for how many days. Doing this will allow others that are not yet clients or followers, to see your content and page.

Free advertising on Facebook will help your followers and success rate rise

Free Advertising

Just having a Facebook page for your business is free advertising. Signing up on Facebook is free, uploading pictures, posting content, and anything else you want to do on there is free. Besides boosting your posts or promoting your page through their advertising system, everything else is at no cost and very effective. Did your company have an event? Post those pictures for your followers and clients to see! Or if you’re planning an event that anyone can attend, put a little post together explaining what it is, where it is and post it a few times during the week to grab the attention of your followers. Free advertising never goes out of style.

Communication is key

Communication & Public Relations

Communication is key when you have your own business. Some clients may try to contact you through Facebook as opposed to your actual company’s phone number or website. Luckily, you can private message that person or publically answer any questions. Publically answering questions and responding to reviews is good for your public relations. Other clients will be able to see how you interact with your clients and customers.

Facebook services will answer many questions for your clients

Services

On your business Facebook page, you’re able to add services. For example, if your business posts blogs, you can add a blog section and talk about them or post them. If you offer certain services, you can categorize them in any way that you wish and write a bit about each service for your followers and potential new clients to see. Having this may answer questions without someone having to contact you.

 

As stated before, Facebook will be your company’s best friend forever. You’ll gain followers, clients, boost advertisements and promote your business, be able to talk to all of your followers on a public or private level, and hopefully answer many questions with the information on your page! If your company does not have its own Facebook, sign up. You won’t regret it.

5 Reasons Why Lists Work

 

Have you ever clicked on an interesting headline and it brought you to a super long, wordy article? Those can be a bit too much on the brain, especially when you just want to find out what the article is all. Fortunately, lists are becoming more and more popular these days. So why do they work?

Lists are the most convenient articles.

They’re Convenient

Lists are short, sweet, and concise. The headline and short paragraphs give you exactly what you need when reading an article. Most people prefer to read lists over long articles, and because of that, the lists will get more shares and likes on social media. If your company has a blog, lists are going to be your best bet and the most convenient.

Lists allow you to make your post as creative as you want it to be with pictures and other types of media

They Get Creative

Lists allow you to show your creative side. You can add pictures, memes, videos, and more to these articles. The media separates each subcategory or thoughts within your blog. It’s a nice break between words to see either an artistic piece of media or fun-loving piece. It also gives the list a personality.

Lists make it easier for the reader to skim through the content and not miss anything

Skim Content

Not everyone wants to read a full article word for word. Long wordy articles make it tough to skim, seeing as you’ll probably miss something. Lists make it so much easier to skim. You see the highlighted subjects for each paragraph, and if there’s a topic you would rather skip, you can do that. For example, you’re reading this list now. If you don’t care about why lists are creative, just skip over or skim through the “They Get Creative” paragraph, and you can continue onto things you’d rather read word for word.

Lists are organized so it is easy to read and nice to look at

Organization

There’s nothing worse than an article that jumps all over the place. Thankfully, lists supply organization. Each topic is separated by a sub-headline and or picture. It separates thoughts in ways that keep readers engaged and interested. It’s also just nice to see the organization on screen. When you click on a list, you’ll see a headline, paragraphs, pictures, and any other kind of media. It looks like a clean layout itching to be read.

The number in the list headline provides a promise to your readers

They Promise Readers

Once a reader sees the number in a headline, it is both enticing and gives the reader a sense of comfort knowing there will only be “5” of whatever the article is about. If the article says 5 Reasons Why, you know you’re only going to get 5 reasons worth of reading. Specifying that number in the headline makes it more appealing and, in turn, gets more clicks.