Are you on Instagram? Well, you should be! According to my research, over 500 million users are on Instagram, and 70 million photos are being shared per day. I think it’s obvious that Instagram will not be joining MySpace or Vine in the social media graveyard. Instagram just recently launched a self-serve advertising platform, and that is just one of the reasons why you should jump on the Insta train.
Instagram Is Popular
Next to Facebook, Instagram is the next most popular social media platform today. If people are not on Facebook, they’re on Instagram. It’s one of those apps that are on the front page of your smartphone. With the amount of people browsing through pictures of food, friends on vacation, and advertisements, your business will definitely be seen.
There are endless creativity possibilities on Instagram. You can record videos, upload or take pictures, and make them look stunning with the available filters. You could upload pictures of your building, products you are selling, or even an advertisement. For example, a lot of real estate agents will upload a picture of a beautiful house to show examples of the real estate they’re representing. There is so much you can do to attract attention to your Instagram page.
The more followers you have, the better. Your followers will promote your page for you. They act as “word of mouth” advertising. If you put something on your page that your followers like, chances are, they’ll tag their friends in the comments or share your post directly and tag you. The more likes, comments, and shares the better.
Ranking high on search engines will make a difference for your business. The goal is to be in the top 3 rankings and this can be done if your online reputation is off the charts. In addition to your Facebook and Twitter accounts, add Instagram. The comments, followers, hashtags, and likes will add up.
Brands Are Taking Over
90% of brands and companies now have Instagram accounts. You don’t want to be the only one left without an account. Your competition is probably on there posting and hashtagging away. The Instagram community continues to click those hashtags and eventually follow those accounts. Don’t lose those followers because you don’t have an Instagram page. Sign up!
Instagram allows you to bring your customers and followers backstage. Do you have new products that you are about to release? Give your followers a sneak peek. Show them what you’re about to release and it’ll get them excited. They’ll comment, like, and share, and will wait with anticipation for that big release. You don’t have to have a new product to bring your followers backstage; maybe your company is going to a convention? Show your followers what your booth looks like, where it’s located and what you’re going to be doing at the convention. Again, they will be excited. Keep them engaged. Doing so will humanize your brand and build trust between you and your target audience.
Instagram Audience Remains Engaged
Speaking of keeping your followers engaged: Instagram is the social media platform to do that. Facebook is still the most popular social media source out there today. However, followers are more likely to engage and share content on Instagram. All of the top brands are seeing a 4.21% engagement rate on Instagram, and because of that, Instagram has been named the king, or queen, of engagement on social media.