Social media has taken over. It’s the aliens at the end of a less-tech-savvy era. You see Facebook and Twitter logos at the bottom of most commercials, advertisements, and billboards. If your company isn’t on Facebook yet, it’s time to sign up! These are the reasons why your company will benefit from having a Facebook:
Social media is all about the amount of followers you can have. Essentially, the most amount of followers you can get, the better. On Facebook, if a client likes your page, that client’s personal Facebook friends will see the “like” and will most likely “like” your page as well, or at least visit it. It’s a beautiful cycle equation: more likes equals more clients. Keep in mind that followers and engaged followers are very different. It’s one thing to have a few followers that occasionally like a post or two, and it’s another thing to have engaged followers that interact with your social media page daily. Your goal is to attract those interacting followers and keep them interested.
A Facebook business page has a pretty cool feature where you can promote your page and boost your content. You have the ability to decide how much you want to spend on boosting your content and for how many days. Doing this will allow others that are not yet clients or followers, to see your content and page.
Just having a Facebook page for your business is free advertising. Signing up on Facebook is free, uploading pictures, posting content, and anything else you want to do on there is free. Besides boosting your posts or promoting your page through their advertising system, everything else is at no cost and very effective. Did your company have an event? Post those pictures for your followers and clients to see! Or if you’re planning an event that anyone can attend, put a little post together explaining what it is, where it is and post it a few times during the week to grab the attention of your followers. Free advertising never goes out of style.
Communication & Public Relations
Communication is key when you have your own business. Some clients may try to contact you through Facebook as opposed to your actual company’s phone number or website. Luckily, you can private message that person or publically answer any questions. Publically answering questions and responding to reviews is good for your public relations. Other clients will be able to see how you interact with your clients and customers.
On your business Facebook page, you’re able to add services. For example, if your business posts blogs, you can add a blog section and talk about them or post them. If you offer certain services, you can categorize them in any way that you wish and write a bit about each service for your followers and potential new clients to see. Having this may answer questions without someone having to contact you.
As stated before, Facebook will be your company’s best friend forever. You’ll gain followers, clients, boost advertisements and promote your business, be able to talk to all of your followers on a public or private level, and hopefully answer many questions with the information on your page! If your company does not have its own Facebook, sign up. You won’t regret it.