You’ve finally made it to the trade show! Now what? Hopefully you planned out what you are going to do and how you’re going to do it. It’s important to have a plan before the show, during, and after. Here are some tips to get you started on preparing to work the show floor.
Introduce yourself to show organizers
Alright, so your booth is all set up with your displays and signage. Now what? Go introduce yourself to the show organizers. It’s nice to meet them and to have them meet you. After all, this is their show and it’s nice to recognize all their hard work. Thank them for allowing your business to have their own booth and promote, and show some appreciation. It’s a nice, friendly, professional thing to do.
Attend panels / workshops / presentations
Don’t just stand at your booth the entire time! Make sure there are team members that are staying at your booth so you can go check out the other programming like the panels, workshops, and presentations. You already know everything there needs to know about your company, so why not go learn about another? You never know, you could learn some things that will help you with your company in the long run.
Where is there a better place, besides your building and the internet, to promote your products? There are hundreds of people attending these trade shows whether they are business owners or consumers. So, that means there are hundreds of people that will be seeing your booth. Why not put some of your products out to show what you can do? If you’re a small business owner that sells work shoes, bring one of each shoe to show the consumers. This will allow them to physically hold your product and see the quality, instead of looking at a picture.
Scope out the competition
It’s okay to get nosey! Take turns walking around to look at the other booths on the show floor. It won’t hurt, and you might even learn something new. You’ll also be able to see how many visitors every booth is getting and how it relates to your own. Is there something you’re missing? What are you doing that they’re not? Take a walk and scope out your competition!
Use social media
We’re confident that social media is being used by almost everyone at the trade show. What is the best way to grab attention? Social media! Create a hashtag that people can search and use on their posts. For example, our hashtag might be: #DAatABC, or something along those lines. This way, people will be able to see what you have posted and what others have posted about your booth easily. This doesn’t exclude those at home that couldn’t make it to the convention! A hashtag or some type of social media action will allow them to track what is going on and make them feel as if they are there.
Take pictures and videos
Event coverage is great for your company, as well as your clients at home. Once you get to the convention and you’re all set up, have one of your employees walk around the convention and record a video and take some pictures. Imagine how awesome it would be to edit the video and send it to your clients when you get home. Posting the video and pictures on social media will keep your clients that didn’t go to the show included.
Make your booth approachable
Would you want to approach a booth where the employees are playing on their phones, not paying attention, and or giving you dirty looks? No way. Make sure your booth itself looks fun and friendly, which starts with your employees. Standing near the booth with a smile on your face is a little tactic that will work wonders. Show that you’re happy to be there and that you’re happy to answer any questions, or chat about your business to anyone. The friendlier you look, the more visitors will approach.
Offer show specials
Most booths will offer specials. For example, they’ll have a raffle to give away something for free, or they’ll have a discount on services if visitors sign up. If you’re doing something like this, make sure you have an employee near it at all times to answer any questions on what it might be. If your booth visitors want to enter your raffle to win something from your business, explain further to those people about what you’re giving away and how it would be helpful to them.
Food and snacks
Wouldn’t it be convenient if you were thirsty by the time you reached our booth? Offering snacks and drinks will be much appreciated by visitors, and yourselves. Your water bottles and snacks should be in line with your company culture or theme. The water bottles can have your logo on its wrapper instead of “Poland Spring,” and your snacks can be have your logo on a sticker placed on the packages. Not to mention, you might get hungry or thirsty. If you supply snacks for others, you’ll benefit from that as well!
Assign a booth host
It wouldn’t hurt to assign a host to your booth. Have yourself, or one of your experienced and knowledgeable staff members, present at your booth. This will be the initial person that visitors will talk to and get to know first. Make sure they are very friendly and know everything about the company. Having a host ensures that the booth is always covered by someone to answer questions, chat, help with raffles, and more. Other employees can work on the snacks, the models, and presentations, and wander around the trade show, and anything else that requires extra work. If you have a booth host, you’ll always feel safe leaving it.
Having a plan set in stone before you get to the show will only help you. You’ll know who is supposed to be where, how you want to set up your booth and displays, and be able to pull it off in an organized manner.