Free t-shirts go a long way
So you have a small business and aren’t sure how to market it? Thankfully these small business marketing tips will guide you to find the best places for your business to start. Having a small business is a bit different than marketing for a large company such as Apple. Apple has the resources and the staff to hire an in-house marketing team at their company to market it in any way they wish. You, on the other hand, have a small business. You still need to get your name out there. There are plenty of simple, low-cost ways to market your small business. If you want to market your business have a business plan and a marketing plan. Don’t wander aimlessly in the desert!
1. Publish content consistenly
Content is king. Publishing content on your website or on your social media profiles is an easy way to attract potential customers and clients. If you don’t have the money to permanently hire someone to write the content for you, either find a business like us or write it yourself! It can be a bit much if you decide to blog and write content for your site and Facebook all by yourself, but there are ways. A simple Facebook status talking about any kind of news your company has is useful. Use your social media platforms to announce any kind of events your company will be at, and even post some pictures of your employees working. Don’t stop publishing content. It shows that your business isn’t giving up and that you’re well aware of your customers and clients. If you are more comfortable writing, blog, if you are more comfortable in front of a camera, shoot video, if you are more comfortable speaking, record podcasts. As Russell Brunson says, just publish!
2. Create videos
Creating videos is easy and so cheap it can be free. If you have a decent camera, set it up and create the video that you wish for your clients to see. The cameras on phones have come a long way and there are plenty of creators who get away with creating videos with their footage from their phones. If you don’t have a good camera that will capture clean video, find a company that does. Do your research and find a place that will do it within your budget. These videos can be anything from instructional to a little behind-the-scenes action or just an introduction about yourself and your company. Videos are a great way for your customers and prospects to get to know you. Show them your winning personality!
3. Get Ad Promo Credits
Advertising on the Internet can be expensive. Fortunately, ad promo credits exist. There are always discounts and coupons floating around for paid Facebook ads or Google ads. Some websites offer advertising discount codes as part of their membership offerings as well. There are cheap ways to get your name out there digitally.
4. Be a social networker
Post a status, send a tweet, and re-gram a photo. Becoming a great social networker goes hand in hand with being a small business owner. It’s almost as if it’s free advertising and marketing. Did your company just hit a new milestone? Tweet about it. Was there a big promotion? Type up a status and add a picture or two. These social media tactics will be seen by all of your followers and more. Social media marketing is a cycle of networking, marketing, and communication every day. Be consistent. Consider Facebook and Instagram stories. They are a great way to get your story out there!
5. DIY infographics
You see infographics everywhere. They’re digital eye-candy. People love to share them and look at them. Hire a designer to make you your own infographics that match your website and relate to your business. If you own a bathing suit store, use suns, flowers, shells, and warm, summer colors. This will brighten your page up and allow your visitors to have a little more fun browsing your website. Explainer videos are a great way to show what your company does. Use them if possible in your marketing campaigns.
6. Hang out on LinkedIn
LinkedIn is a great place to connect with professionals and other businesses. You can connect with people that relate to your business, other businesses, and even loyal clients. There are plenty of articles you can read to grab some advice and you can upload some of your own content to show the LinkedIn users what you and your business is all about. LinkedIn can be thought of as a virtual Starbucks without the coffee unless you have your own already. Log on, chat, learn, and stay a while. People are serious about business on Linkedin. It has really grown since Microsoft bought it.
7. Online contests
Everyone loves winning. Everyone loves a free t-shirt. Those are just facts. Host a contest on social media. Instruct your followers to retweet a tweet you sent out and you’ll pick people to win a free t-shirt with your brand’s name on it. These usually work well, especially because it’s a free product. It can’t hurt and it will get your brand’s name out there with the retweets alone. It’s considered free advertising, especially when the winners wear the t-shirt to the gym. And who doesn’t love a little free PR?
8. Industry partnerships
Partner up! Partnering up for an event or even just for a small period of time will help boost your traffic. Team up with a business related to your industry (but not a competitor). Teaming up with another business just doubles your views, traffic, and potential customers. You might even be introduced to a new target audience you hadn’t even thought of. If you want to jump-start your success, find a company to team up with. You can share your lists with them for co-marketing efforts. Partnering is an example where the sum is greater than the parts.
9. Print ads
Yes, most advertisements are online now, but that doesn’t mean print is dead. Get some business cards made and maybe even some brochures. There is a plethora of companies and buildings that allow business cards to be put on display. Bring a stack to a bunch of businesses and let the beauty of the shiny cards do their jobs. They will attract a good amount of people per day. Brochures are always nice too, seeing as they’re bigger versions of the business card. Include some eye-catching pictures, just enough information to inspire the reader to visit your website or social media profiles, and some of those unique infographics. You’ll have to re-stock in a couple of weeks.
10. Freebies at events
Again, freebies go a long way. Keep your eye open for conventions that your business would fit into, or even street fairs near you. Attend these events with a little booth filled with business cards, brochures, free pens, pins, and frisbees. Everyone loves a frisbee. It would be fun to have a box of those t-shirts and a wheel to let visitors spin to see if they can score one of your sweet t-shirts. Attend as many events as you can and give items away. This will keep your name out there, especially if you see someone wearing the shirt later on that day.
These tips should get your small business rolling. There are other ways you can get your name out, but these are a good start. It’s all about being involved and in tune with what is happening and trending.