Traditional print when combined with online promotions is a powerful combination. Email marketing campaigns at their best have a 18 to 25% open rate. Online conversions can be increased dramatically when combined with direct mail campaigns. Let’s face it, there aren’t filters on our mailboxes. Here are some statistics for 2020; for roughly every 36 emails you receive on average, you get 1 piece of mail in your mailbox. The average lifespan of an email is 17 seconds, compared to direct mail’s average lifespan of 17 days. 73% of American consumers say they prefer direct mail over digital contact methods because they can read it whenever they want.
At Digital Arts Creative, we believe in targeted marketing campaigns that include print. We use targeted mail along with EDDM (every door direct marketing) to reach your target audience. Whether postcards, flyers or letters, your campaigns need to have a direct mail component. We have deep domain knowledge of print and put that expertise to work for you on every campaign we design and implement.
We work with you to determine the strategic and functional requirements of the website. Your website is usually the first customer facing representation that your prospects will see. It must function as part of your overall marketing strategy to be of its maximum value.
The first thing that you will see is the homepage design. This is of utmost importance because your branding and the navigation of the site is determined at this phase. We will come up with a couple of ideas based on the information we have received from our discussions with you. After the design is agreed upon, it is time for content and the build.
Once the design is in place, it is time to build the rest of the pages. We rely on our clients to supply us with copy and photos they would like to use on the pages. We will supply a list of content that is needed. Once that is received, we format the copy and put the images on the site. As the pages are built out, we will send you proofs to approve as we go.
Invariably as you see your site fleshed out, there will be changes to the copy, layout and design. We work closely with you to make the changes you would like to be made. We will gladly make the changes and send you new pages to proof. This is part of the process to deliver the exact site that you want.
Once the site is built it is time to test it. There are a number of browsers to test with and they all have their quirks. We test multiple browsers on multiple platforms. We test on different phones and tablets too. We make any adjustments that are necessary to make sure your site displays properly on all browsers and platforms. Once the testing is complete, it is time to deploy.
Your site is built, tested and is ready to go live. We deploy and set up a backup schedule for your site. We are glad to host on our servers or host on your preferred hosting platform. Either way is fine. Just let us know. Once deployed your site is live!
We provide a wide array of design & marketing services
Websites are just one of the many areas in which we can help you with your marketing, both online and offline. Please check out the rest of our marketing services. Our services work in hand in hand to attract new prospects for your business and to keep your current clients coming back. We integrate all of our services with your marketing strategy to support your goals. Your website is the cornerstone of your marketing strategy.