If your website is getting traffic but not enough leads, there’s a good chance your visitors aren’t sure what to do next. The fix? A few small but powerful website tweaks can dramatically increase conversions.
1. Add a Clear Call-to-Action Button
Your site should always make the “next step” obvious. Placing a “Request a Quote” or “Get Started” button in your top menu and homepage banner keeps it front and center.
Why it works:
- Visitors don’t have to scroll or search.
- Clear CTAs increase conversions by up to 30%.
- It reduces friction between browsing and taking action.
2. Add a Chat Button
Even the best call-to-action can leave some questions unanswered. That’s where a chat button comes in.
- It gives visitors a way to connect instantly.
- Many users prefer chat over filling out a form or making a call.
- It builds trust by showing your business is responsive and approachable.
3. Keep It Consistent Across Devices
Make sure both your CTA buttons and chat feature are easy to find on desktop and mobile. If your audience can’t see it on their phone, you’re losing opportunities.
Final Thought on website tweaks
Your website doesn’t need a total overhaul to start generating more leads. Sometimes the simplest tweaks — like adding a CTA button and chat feature — make the biggest difference.
👉 Want help creating a few website tweaks for better results? Get in touch with our team.